Touring Plans Rebrand

I was asked to create a suite of illustrations and icons for a rebrand of the Touring Plans site. The original site was successful, but had a very barebones, functional design, and they wanted something more exciting, colourful and professional. Since the rebrand and new website journey, sales have been up 25%. Maybe that means people do judge a site by its header?

Icon Design is one of my favourite design challenges; having to make something recognisable while using the fewest possible components, then using an eye-popping palette to make them stand out on the page.